In a male-dominated arena, the Tata Women’s Premier League emerged as a defiant spark of change. The BCCI dared to dream of a league that would empower female cricketers and transform the game.
They turned to us to ignite this revolution.
In a male-dominated arena, the Tata Women’s Premier League emerged as a defiant spark of change. The BCCI dared to dream of a league that would empower female cricketers and transform the game.
They turned to us to ignite this revolution.
In a field long ruled by tradition, our challenge was nothing short of monumental:
to shatter centuries-old norms and transform scepticism into celebration.
We were tasked with not only launching a league but sparking a nationwide movement
that redefined women's cricket.
Under the rallying cry “Yeh Toh Bas Shuruat Hai”
(This is only the beginning), we fused
riveting storytelling, digital dynamism,
grassroots energy, and strategic alliances
to break barriers in women's cricket.
33+ million video views
150,000+ on-ground engagements
400% surge in social media followership
Young girls across the nation found new dreams in cricket as the WPL emerged as a landmark event, earning us a subtle nod from the industry and securing the CLIO Bronze Award for Best Integrated Marketing Campaign.
Under the rallying cry “Yeh Toh Bas Shuruat Hai”
(This is only the beginning), we fused
riveting storytelling, digital dynamism,
grassroots energy, and strategic alliances
to break barriers in women's cricket.
Let us take you to the NEXT LEVEL
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