In a landscape craving deeper connections, DP World ILT20 Season 3 set out to redefine cricket in the UAE, merging global spectacle with local pride. Our mission: build a movement, not just a tournament.
THE CHALLENGE
Cricket in the UAE needed more than scale. It needed soul. Our task was to bridge global fandom with grassroots passion, creating a ripple effect that would shape the region’s cricketing future.
OUR VISION
With our campaign line, “Enter the Epic," and brand line, “All In for Cricket," we set out to craft a digital-first narrative that would seamlessly blend local pride with global appeal, designed to engage, excite, and elevate:
- 1,500+ content pieces capturing every moment
- Grand opening ceremony, trophy tour & in-stadia branding
- Community activations to fuel grassroots connections
- Digital & social media management, social listening, and reputation management
THE
IMPACT
1.8 Billion views
172M+ accounts reached
27.5M engagements
180K+ new followers
14 videos crossed 10M views
179 videos hit 1M+
THE OUTCOME
- 1,500+ content pieces capturing every moment
- Grand opening ceremony, trophy tour & in-stadia branding
- Community activations to fuel grassroots connections
- Digital & social media management, social listening, and reputation management
Let us take you to the NEXT LEVEL