The ICC Champions Trophy returned in 2025 with matches hosted across Pakistan and the UAE. After eight years away, the excitement was massive. The challenge was to build buzz across regions, celebrate the sport’s rivalries, and deliver a campaign that made the return feel big from day one.
Reignite passion for international cricket with an immersive, content-rich campaign that delivered beyond just the game.
Build a high-energy, high-emotion campaign that fused ambition, pride, and entertainment across regions.
Took the trophy across all 8 participating nations in 100 days, creating real-time engagement.
From the All On The Line anthem to White Jacket with Wasim Akram, and Champion’s Mindset with Hardik Pandya, we created multi-format storytelling assets.
Sung by Atif Aslam, this anthem became the sonic identity of the event.
A grand cultural-cricket event at Diwan-e-Aam with 70M+ views.
Brought bold, immersive visuals to venues from Gaddafi to Dubai.
Animated film featuring stylised avatars of all captains—turned into a fan-favourite.
With 8700+ publications and 550 influencers, the buzz never stopped.
63M+Trophy Tour views
47M+influencer-led commercial views
26M+anthem influencer views
70M+curtain raiser views
12M+animated captain views
2.8B+cumulative reach
8700+ media pickups
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