The ICC Men’s Cricket World Cup 2023 was hosted in India and watched across the world. With fans tuning in from every corner of the globe, the tournament carried huge expectations. ICC needed a campaign that matched that scale; something bold, memorable and built for a global audience that lives and breathes cricket.
To match the scale of the tournament, ICC needed a creative partner who could deliver bold storytelling, impactful moments and world-class fan engagement.
Create a campaign that was as grand, ambitious, and fan-centric as the tournament itself; on ground, on air, and online.
We kicked things off with a headline-grabbing moment. The CWC23 Trophy was launched into space, becoming the first ICC trophy ever to be introduced beyond Earth’s atmosphere.
We led the creative and production for the India leg of the Trophy Tour, delivering scale and engagement across cities with 490,000+ footfalls and 2,500+ earned media coverages.
Conceptualised, scripted and produced by TCMP and directed by Neeraj Ghaywan, these films defined the look and feel of the tournament.
Produced by TCMP, this music video featured Pritam, Nakash Aziz, Sreerama Chandra and Jonita Gandhi, capturing the vibrant spirit of the event.
A unique 3D launch across 10 cities using dynamic digital formats brought the mascots to life in spectacular fashion.
Introduced legends like Sachin Tendulkar, Muttiah Muralitharan and Eoin Morgan in a stylised reveal.
Hosted in Ahmedabad, the event featured press engagements, storytelling, and a high-impact photo op with the trophy.
Featured Sachin Tendulkar alongside grassroots changemakers, linking sport with social impact.
3.4 billion+ media impressions
$57 million+ in earned media
5,500+ media coverages across print, digital and TV
3,000+ influencer content pieces
70 million+ video views
Presence across 19 countries
9 milestone events delivered end-to-end
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