Hockey India League 2025

CASE STUDY

The Hockey India League returned in 2025 after a seven-year break. The stage was set for a powerful comeback, and the goal was clear: bring back the excitement, reconnect with fans, and give the league a fresh identity that felt both rooted and relevant.

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THE CHALLENGE

The comeback wasn’t just about reviving a tournament; it was about reigniting national pride, celebrating the spirit of the game, and engaging fans like never before.

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OUR VISION

To create a moment of cultural celebration bigger than sport that captured the nation’s imagination.

What We Did

01

TCM Platform took charge of creative direction and production across the league, covering ceremonies, live integrations, and prize distributions.

02

Introduced India’s first-ever anamorphic floor projection in collaboration with Spotlight, mapped across a 91m x 50m surface owing to an on-ground spectacle like no other.

THE
IMPACT

A defining visual and emotional signature for the league’s return, delivering heightened fan engagement.

© 2025 TCM Platform.